In order to achieve this, a new communications strategy was defined, focused on the WELLNESS concept, which is highly relevant to a significant group of women, proposing a set of recommendations regarding the product sector and points of sale.

Results
In terms of sales and only considering a partial implementation of the set of recommendations, Biosal managed to increase their sales growth rate by 50% (measured in $) for the December-January 2012 period compared to the same period last year, shifting from 20% growth in the D-J period in 2011 to 30% for the 2012 D-J period.